Developing Marketing Strategy Training

Start Date End Date Venue Fees (US $)
23 Nov 2025 Barcelona, Spain $ 4,950 Register

Developing Marketing Strategy Training

Introduction

An intensive program that focuses on the planning and implementation of marketing strategies to ensure business unit and organization success. Participants will learn how to align marketing opportunities to their organization’s strategic objectives by analyzing internal and external market forces. The vital factors in communicating and implementing marketing initiatives will be explored as will the important aspects of monitoring and evaluating marketing progress for continuous improvement. By the conclusion of the program, participants will develop the knowledge and skills to confidently link marketing opportunities with their organization’s strategic plan to ensure the business opportunity is maximized.

Objectives

    • Briefly explain marketing fundamentals and how marketing relates to business objectives and sales.
    • Explain how to assess the current market situation and a company’s position in the marketplace.
    • Predict likely trends that will impact the company’s products and/or services.
    • Find ways to design creative and effective marketing strategies.
    • Describe how to ensure the successful implementation of a marketing plan.

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

  • Marketing managers.
  • Product managers with at least 5 years' experience.
  • Those who need to develop their skills further after completing an introductory marketing program

Course Outline

  • Marketing, what’s it all about.
  • How marketing relates to sales and the strategic plan.
  • The marketing mix and marketing tools.
  • Developing a competitive strategy.
  • Legislation.
  • The strategic planning model.
  • A creative approach to marketing.
  • Assessing the market and company.
  • Setting assumptions and objectives.
  • The steps and decision-making process for developing suitable marketing strategies.
  •  Planning the implementation.
  •  Writing and reviewing a marketing plan.
  •  Implementing the marketing plan.
  • Coordinating and monitoring the marketing effort.
  • Adapting the marketing strategy.

Accreditation

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