Measuring Marketing Effectiveness and ROI

Start Date End Date Venue Fees (US $)
26 Oct 2025 Al-Khobar, KSA $ 4,500 Register

Measuring Marketing Effectiveness and ROI

Introduction

In today’s economy, it is important that marketing professionals understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. By tracking their marketing Return on Investment (ROI), companies are able to evaluate the effectiveness of their marketing plan and make specific changes to improve their marketing initiatives. Through interactive group discussion, delegates will discover how to use proven marketing analytics to streamline their marketing efforts and increase profitability. After participating in this training course, participants will be able to identify a range of techniques and measures they can use to determine the profitability and effectiveness of their marketing plan. 

Course highlights include:

  • Assess the effectiveness of the organization’s marketing ROI measurement program and make recommendations for improvement
  • Combine social media marketing networks with traditional marketing activities to improve ROI
  • Develop accurate marketing ROI calculations that can be used consistently across all marketing initiatives
  • Integrate measurement component into the marketing plan and budgeting process
  • Design an Action Plan for putting marketing ROI best practices into practice

Objectives

    At the end of this course participants will learn how to:

    • Describe relevant ways of measuring marketing ROI
    • List the necessary elements of a Marketing Plan   
    • Assess  and measure each marketing activity to maximize sales and minimize costs
    • Explain how Market Segmentation and Customer Lifetime Value can be used to increase marketing ROI
    • Discuss the types of social media marketing options and list the advantages, disadvantages, and limitations of each one

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

The course is designed for professionals who desire to learn practical techniques that will assist them in measuring the Return on Investment generated from their marketing efforts.

  • Sales and Marketing Managers
  • Public Relations Professionals
  • Training Professionals
  • Sales & Marketing Professionals
  • HR Professional

Course Outline

Day 1: Principles and Best Practices of Measuring Marketing ROI

  • Course assessment and learning objectives
  • Benefits of measuring marketing ROI
  • Assessing your organization’s marketing ROI culture
  • Case study: How Leading Companies Assess Marketing ROI
  • Necessary elements in developing a Marketing Plan
  • Key components to measure marketing ROI
  • Implementation considerations / Control to achieve effectiveness

Day 2: Strategies for Measuring Marketing Performance 

  • Marketing Plan budget considerations
  • How to incorporate ROI measurement into the budgeting process
  • Measuring customer satisfaction  
  • Market Segmentation: Identifying high-value customers
  • Case study: Market Segmentation Strategies   
  • Brand Management and the Marketing Mix 

Day 3: The Value of Social Media and Internet Marketing

  • How social media marketing differs from traditional marketing
  • Social media marketing tools
  • Case study: Social Media Marketing ROI
  • Search Engine Optimization strategies
  • Leveraging social media marketing networks to increase ROI
  • Monitoring your company’s social media reputation
  • Preparing a Social Media Damage Control Plan

Day 4: Marketing Performance Measurement to Maximize Growth

  • Differences between Strategic and Tactical ROI measures
  • Roadblocks to effectively measuring marketing ROI
  • Case study: Marketing ROI Challenges and Opportunities
  • SWOT Analysis  
  • Determining Customer Lifetime Value (CLV)
  • Best practices and tools for measuring marketing effectiveness and ROI
  • Performance Measurement for continuous improvement 

Day 5: Leading the Way to Greater Marketing Success

  • Practical exercise: Developing a Plan of Action
  • Your attitude makes a difference
  • Goal-setting strategies for personal and business development
  • Time management tips to increase daily productivity
  • Course Review and Assessment

Accreditation

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