Internet Marketing and Social Media

Start Date End Date Venue Fees (US $)
14 Dec 2025 Baku, Azerbaijan $ 4,950 Register

Internet Marketing and Social Media

Introduction

In a digital world dominated by virtual social interactions, the “Social Media Marketing” course provides you with invaluable skills that are needed more than ever. It’s not enough for established or new businesses to simply publish product posts on Facebook or Twitter; marketers nowadays must command attention, craft relevant informational content that delivers real value, and build a loyal community of engaged followers and prospects. The CSMM course will help you create and execute powerful social media plans and cost-effective advertising campaigns that unlock massive brand awareness and drive tangible online sales. Most importantly, you’ll learn to develop a robust underlying social media strategy to focus your time, efforts, and budget—so that social media doesn’t turn into a chaotic free-for-all.

Objectives

    By the end of the program, participants will be able to:

    • Reach their buyers directly, establishing a personal link with current and prospective customers.
    • Access niche buyers with targeted and effective messages.
    • Publish content that people want to read and that search engines reward with high rankings.
    • Migrate individual marketing activities to their online marketing.
    • Monitor the web for "buzz" about their brand.
    • Use tools like blogs, and social networking to enhance their online presence.
    • Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.

Course Outline

Marketing on the Web

  • The Rules of Web Marketing and Public Relations (PR)
  • The Convergence of Marketing and PR on the Web
  • Buyers Personas and Reaching your Buyers Directly
  • Content Writing that Drives Action

Web Based Communications to Reach Buyers Directly

  • You are What you Publish
  • Content-Rich Web Sites and Online Media Rooms
  • Online News Releases and Reaching the Media
  • Blogging for Business and Marketing
  • Search Engine and Viral Marketing
  • The Power of Search Engine Optimization (SEO) in Beating your Competitors
  • Hands-on Practice: Creating Blogs

Social Marketing and Networking on the Web

  • Leveraging Social Media to Engage Customers and Build your Brand
  • Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
  • Tweeting your Way to Success
  • Tools to Engage Customers and Ignite your Business
  • Engaging your Customers and the Public on Linkedin
  • Facebook Marketing Techniques
  • The Integration of all Networks to Achieve Viral Effects

Developing an Online Marketing Strategy

  • Creating an Online Marketing Plan
  • Developing Internet Marketing Strategies
  • Internet Marketing Campaign
  • How to Master Business Social Media to Brand Yourself
  • Building, Cultivating and Measuring Success on the New Web
  • Overview of Analytics and Interpretation of Results and Graphs
  • Blog Presentation by Participants and Suggestions for Improvement
  • Empire Avenue and the Power of Brands Online
  • Klout, Peerindex and the Measure of Influence on the Web

Templates and Checklists

  • Website Benchmark Scorecard
  • Action Plan Worksheet
  • Buyer Persona Worksheet
  • Internet Marketing Training Follow-up
  • Professional Development Training

Accreditation

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