Marketing for Better Results Training

Start Date End Date Venue Fees (US $)
02 Nov 2025 Dubai, UAE $ 3,900 Register
12 Apr 2026 Munich, Germany $ 4,950 Register

Marketing for Better Results Training

Introduction

A properly designed and effective performance management process will require a range of techniques including agreeing objectives, reviewing and monitoring performance, giving feedback, coaching, training and development and reward, and of course, appraisal itself. The program will demonstrate how these techniques link to the role of HR and the role of the line-manager. This program is focused on both the theoretical and the practical. There will be a practical skills workshop conducted each day where what has been learned will be put into practice.

  • How to design and introduce an effective performance management scheme
  • The skills that managers, supervisors, and team leaders need to be effective in performance management
  • Making performance appraisal work in a multi-cultural environment
  • Managing and improving poor performance
  • Maintaining good performance – the psychology of positive reinforcement
  • Advanced performance management

Objectives

    By the end of this program participants will be able to:

    • Understand performance management in a multi-cultural environment 
    • Describe the purposes of performance management, from an organizational point of view
    • Describe the purposes of performance management from an individual's point of view
    • Demonstrate the skills involved in each of the four steps of performance management
    • Describe best practice in assisting with employee work-performance problems
    • Make the links between performance management and corporate strategy

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

  • All Line Managers
  • Team Leaders
  • Supervisors who are or will be responsible for the use and application of performance management and appraisal techniques
  • HR; ER or Personnel Staff
  • Training Officers

Course Outline

Day 1: Introduction to Performance Management

  • Introduction – The context for performance management
  • The case for performance management
  • The principles of effective performance management
  • What makes people try hard?
  • The role of HR within performance management
  • The role of Managers, Supervisors and Team Leaders within performance management
  • The use of competencies in Performance Management
  • Addressing the performance gap

Day 2: Starting Well: Objectives and Feedback

  • Introducing the principles to your team
  • The importance of agreeing on objectives
  • Quantitative and Qualitative objectives
  • SMART Objectives
  • Providing feedback
  • Positive reinforcement
  • Developmental feedback
  • Distinctions Feedback and Criticism

Day 3: Relationships and Coaching

  • The Ask/Tell Matrix
  • Empowerment in practice
  • The eight steps of an effective coaching session
  • Case studies
  • Handling disciplinary issues
  • Dealing with complaints
  • Handling absenteeism and sickness problems
  • The key ways of improving attendance

Day 4: Finishing Well: Making Appraisal a Motivating Experience

  • The purpose of Performance Appraisal
  • Monthly/Quarterly/Annual Reviews
  • The practical issues
  • Agreeing with the evaluation
  • Forced Ranking and Expected Distribution
  • The links to reward
  • Merit pay
  • Personal Development

Day 5: Advanced Performance Management

  • 360 degree feedback
  • Emotional Intelligence
  • Integrated strategic performance management,
  • Internal and external reporting frameworks,
  • Balanced scorecard techniques,
  •  Links into strategic advantage
  • Course summary
  • Personal Development Planning

Accreditation

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